1st Revision

To make our film more suspenseful we decided to change the intro music. It was a song I found on YouTube but we only chose it because we needed music.

However, we want our movie to intrigue audiences and be able to set the mood better. I choose a new song that I found on YouTube after researching for a long time and picked it due to its fast yet threatening pace. We implemented this new song in the beginning of our film when Liam was running and again at the end of the opening to imply that something exciting is going to happen (the boss is dead and the "enemies" have a new mission.

This is the scene where we changed the music.

Marketing Plan

Social Media-
To market our film our group decided that social media would be our number one focus in terms of advertising. The target audience for our film is primarily teenagers who spend a large portion of their time on social media. We created an Instagram account to attract the attention of teenagers on the app. Our Instagram page posts include "mini-posters" to entice the audience and features a hashtag #whoistheboss that when used traces other people's post back to the page. The hashtag could also be used on other social media platforms such as twitter and tic toc creating additional buzz. The page features a link to buy tickets under the captions of all the posts. Our group also planned to create #whoistheboss Snapchat filter that people could use and share with their friends.

Posters-
On top of using social media advertising to create buzz for our movie our group would use posters as an advertising tool. Since the genre of our film is suspense the desired effect of our posters would be to create mystery and draw an audience in. For instance, a poster featuring the bosses legs lets the viewers know that the boss is female, but nothing else. Physical posters would be used in various locations but online posters would be utilized as well.

Online Advertising-
Additionally, online links included in social media posts will bring the online viewer to The Boss Movie Website. The website will include a link to buy tickets and enticing graphic images. The website will also include links back to the social media sites they were found on to encourage further sharing and viewing.

Blair Witch Project- Marketing Research

-Posters
The purpose of advertising this film was to make it appear as if the Blair Witch project was a student film that recorded real events. Posters were marketed as missing persons leaflets and photos from fake police reports. The advertising team even went as far as creating fake articles and putting them in small newspapers to convince people that the film was real.

-Social Media/Online
The Blair Witch project was released in 1999 where the only forms of social media were chat rooms and message boards. Chat rooms were used to spread rumors about the actors being "missing persons" and whether or not the movie was actually real. Additionally the IMdB page lists the actors presumed dead or missing. This stirred up interest in users and inspired the topic of The Blair Witch project to be spread across multiple forums. Additionally, the website for the Blair Witch Project was cheap and simple. It appeared as if it was made by the student film makers and included background information about the Blair Witch.

-Trailers
Trailers for the Blair Witch Project were purposely low-quality and simple to emphasize the idea that the movie was made by students. They were not shown in mainstream media or regular television channels to perpetuate this idea. Additionally, a mini documentary was made and shown on the Sci-Fi channel about the Blair Witch.

Marketing of Get Out

-Posters:
Posters gave no context of what the plot of the movie would be. They were mysterious, some didn't even feature characters in the movie just objects with odd quotes. Several artists had Get Out inspired photo shoots before the release date that alluded to some of the scenes and were released as ads. Some of these photos focused on the aspects of racial tension in the film alluding to the audience that this film was a cultural commentary. This attracted a more diverse audience then what a typical thriller/horror film sees.

-Trailers
Get out trailers made it transparent that it was a suspense film with a plot built on racial tension and unknown horrors. However, trailers still remained very mysterious and did not give away major plot points. Full length trailers could be found online and were featured in movie theaters.  However, trailers shown on television "tricked" the audience into thinking that it was a horror movie in an attempt to attract the horror film watching demographic. Television ads were only 30 seconds and simply showed clips from the scenes of a more horrific nature from the film.

-Online
 Get out had an official website that featured trailers, a brief synopsis, links to share on social media and hyperlinks to buy tickets. The website also included an"Art Gallery" featuring some photos inspired by the movie previously mentioned in the trailers segment. Another unique feature on the website was that anyone could upload a photo of themselves and put quotes from the movie and posters over it. Creating a Get Out inspired picture that the website encouraged participants to share on their social media platforms.      

-Social Media
Get out was advertised as a trailer on many forms of social media. After its release it inspired the #Getoutchallenge which also encouraged viewers to come see the film.

-Other
A surprise screening of Get Out was shown at the Sundance film festival. This created buzz within the movie connoisseur community which attracted that demographic to come see the film.

World War Z- Marketing technique

-Social Media
World War Z utilized many forms of social media for advertising. For instance thrilling clips of zombies were plastered all over twitter an Instagram with the option to share with friends. Interactive posts were also used for advertising. The creators of World War Z asked for audience response an engagement to questions such as "What would your weapon of choice be during a global epidemic?" . People were encouraged to respond and ask their friends creating a bigger buzz for the movie Additionally, World War Z offered an option where tickets could be purchased online directly through Facebook.

-Trailers
Trailers for World War Z were targeted towards two vastly different demographics. The first was those who enjoy horror films. The use of zombie jump scares and fast paced action in the trailers for World war Z was enticing for these viewers and a way to rope them in. The second demographic was those who enjoy heart throb actors such a Brad Pitt. The trailers featured Brad Pitt heroic actions against the zombies and his flowing golden locks.

-Posters
Posters for World War Z were meant to provoke fear in viewers. They depicted scenes where Brad Pitt along with the three other main characters were largely outnumbered by zombies. Or the zombies climbing up structures and destroying them. These techniques attracted the horror audiences as they are terrifying to view.