CCR 2 draft

Our movie engages with audiences through social media, and our interactive website.  Since our movie is a thriller/ action movie it falls under the category of blockbuster. Releasing our movie to theaters would be a smart business decision. However, even though the genre of our film makes it likely to succeed at the theater, our target audience is primarily teenagers. Teenagers of this generation enjoy spending much time online streaming  and downloading movies.  So instead of waiting the full 16-week period my partner and I would release our film after a 10-week period. At this point in time we would allow for online purchasing and streaming. After the 16-week period we would release the film on DVD and Blu-Ray offering special features of the film including bloopers and outtakes to entice the buyer. We chose this amount of time because there would still be enough initial buzz from our theater release to make the digital release widely anticipated. Posters will be put on Snapchat that contain a link to our interactive pages on Instagram and Facebook.


Our social media pages interact with our audience by encouraging them to try and figure out who the boss is. Our Instagram page posts include "mini-posters" to entice the audience and features a hashtag #whoistheboss that when used traces other people's post back to the page. The hashtag could also be used on other social media platforms such as twitter and tic toc creating additional buzz. The purpose of the hashtag is not only to advertise it is to create fun for the viewers beyond the movie. The Facebook and Instagram page features a link to buy tickets under the captions of all the posts. Our group would create a #whoistheboss Snapchat filter that people could use and share with their friends.